Booking Holdings Inc. is one of the world’s leading online travel and digital booking companies, headquartered in Norwalk, Connecticut, USA. Originally founded in 1997 as Priceline.com, the company rebranded as Booking Holdings in 2018 to reflect its global portfolio of travel brands. Through its well-known platforms—including Booking.com, Priceline, Agoda, Rentalcars.com, KAYAK, and OpenTable—the company enables customers to easily search, compare, and book accommodations, flights, rental cars, restaurants, and travel experiences across the globe. Operating in over 220 countries and territories, Booking Holdings has built a reputation for convenience, innovation, and customer trust, serving millions of travelers every day. Its mission is to make it easier for everyone to experience the world, while leveraging technology to connect people with the best travel options at competitive prices.